Hoot! Launch. Press Release

hoot is on the market

STORYTIME GOES MOBILE WITH HOOT! NEW APP BLENDS TRADITION AND TECHNOLOGY TO PROMOTE CHILDHOOD LITERACY—AND INSPIRE FAMILY FUN 

Launching in time for Father’s Day, Hoot! is a new iOS App that lets parents and kids record and share stories with family and friends 

THE FREE HOOT! APP IS PRELOADED WITH STORIES, PLUS OPTIONAL MUSIC AND SOUND EFFECTS 

NEW YORK, NY, June 11, 2020: With schools closed and entire countries locked down, the coronavirus pandemic has shifted much of the challenge of educating and entertaining children to the home. Just in time for Father’s Day, a new app gives parents a fun new way to engage kids with reading—and new ways for parents and kids to share a creative activity that the whole family (including grandparents) can enjoy together. 

Out now in the App Store, Hoot! is an easy-to-use app that allows parents and kids to record, save and share stories with each other—and with friends and other family members, even when separated by distance. The app comes pre-loaded with a collection of classic stories and fairy tales—such as Rapunzel, Cinderella and Puss in Boots—that parents and grandparents can read aloud and record, plus a Hoot! original Father’s Day story for kids to record for their own “Super Dad.” Parents and kids can also easily add musical tracks and sound effects to the stories they record, effectively turning their mobile phones into a personal digital recording studio. 

In the United States, one in four kids will grow up not knowing how to read. “Parents and teachers have long known that reading aloud to kids is perhaps the best way to build early language skills and literacy,” said New York City-based Co-Founder Luis Vinuales, president of Hoot!, a startup with offices based in New York, Barcelona and Buenos Aires. Reading aloud is also credited with strengthening the parent-child relationship and brain development, according to Reach Out and Read, a Boston non-profit1. “We created an app that makes reading aloud possible even when parents can’t be with their kids on the couch or at bedtime.” 

Vinuales originally conceived of the app as a way for parents who travel frequently for work to stay engaged with their kids—and for kids to hear a familiar voice anytime, day or night. Now, in the pandemic, he sees even more utility for Hoot! “In the age of social distancing, when so many grandparents are connecting with family members through technology, Hoot! gives older family members a new way to share stories they love with their grandkids. And when grandparents hear a Hoot! from their grandchild, they can also appreciate how much the child’s reading skills are developing.” 

To help close the literacy gap, Hoot! is partnering with World Literacy Foundation, a global non- profit based in Australia and whose efforts use literacy to emancipate young people from poverty. They believe that education is a human right regardless of geographic location and provide free access to school materials. Through its partnership with Hoot!, the app and the foundation will work together to develop innovative solutions that target wide-scale illiteracy. 

Hoot! is an app that adds a new dimension to the rapidly growing audiobook sector. Consulting firm Deloitte predicts sales will grow by 25% to $3.5 billion in 2020. The difference with Hoot! is that the stories are told by familiar voices, and the opportunities for customization and personalization are limitless. Marketing Director, Iñaki Vazquez noted that while the Hoot! app is free, Hoot! will be adding more content, including optional paid content, in the future. “We will be working with a variety of publishers and content creators to add much more content in the months ahead,” he said. “We’re interested to see how users respond to Hoot! and what they would like to see in the future.” 

Learn more about Hoot!

Website: https://hoot-audio.com/
LinkedIn: https://www.linkedin.com/company/hoot-audio/
Facebook: https://www.facebook.com/Hoot-Audio-102308628076571
Instagram: https://www.instagram.com/hoot_audio/
Twitter: https://twitter.com/hoot_audio 

For additional information, please contact: Richard Hine: 917-279-6679. richard@levitydept.com 

 

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1 https://www.reachoutandread.org/why-we-matter/child- development/#:~:text=Spending%20time%20together%20while%20reading,a
%20lifelong%20love%20of%20readin g.